InfoCoBuild

Living in a Cyber-Enabled World

Are You the Customer or the Product? It has been said that if you are not paying for a service, then you are the product, not the customer. To what extent is this true for free software, social networking, and other free IT services and products? If we are the product, are we selling ourselves too cheaply? Who is tracking us, and how? How can we retain control?

An independent consultant systems engineer and non-executive director, Professor Martyn Thomas is an internationally recognised expert in safety-critical or security-critical, software intensive systems, software engineering, and cybersecurity. (from gresham.ac.uk)

07. Are You the Customer or the Product?


Go to the Course Home or watch other lectures:

01. Should We Trust Computers?
02. A Very Brief History of Computing, 1948-2015
03. How Can Software Be So Hard?
04. Computers, People and the Real World
05. Cybersecurity
06. Big Data: The Broken Promise of Anonymisation
07. Are You the Customer or the Product?
08. Safety-Critical Systems
09. The Dilemmas of Privacy and Surveillance
10. What Really Happened in Y2K?
11. Making Software 'Correct by Construction'
12. Artificial Intelligence