Marketing Management II
Marketing Management II. Instructors: Prof. Jayanta Chatterjee and Dr. Shashi Shekhar Mishra, Department of Industrial and Management Engineering, IIT Kanpur. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function. (from nptel.ac.in)
Lecture 27 - Determining the Demand and Cost Estimation |
Concepts covered in this lecture: 1. Determining the demand to set the price, 2. Price Sensitivity, 3. Factors leading to less Price Sensitivity, 4. Estimating Cost and Associated Concepts.
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