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Understanding Design Thinking and People Centred Design

Understanding Design Thinking and People Centred Design. Instructor: Prof. Jhumkee Iyengar, Design Program, IIT Kanpur. This is an introductory orientation to help enrollees understand the notions of Design Thinking and People Centered Design and how a PCD approach is different from traditional engineering or marketing focused approaches. Today DT and PCD are being rapidly adopted and have achieved center stage by various industries. Students from any stream as well as professionals from various industries and levels of experience can learn these simple methods, concepts and tools. In order to master the topic however, they must actually execute a project to apply the teachings, which is not a part of this course. Since this topic has very wide applicability, students will benefit from applying these in their projects and work thereafter, regardless of their area of work. (from nptel.ac.in)

Lecture 09 - Personas


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Introduction and Problem Discovery
Lecture 01 - Introduction to Design Thinking
Lecture 02 - The Need to be People Centred
Lecture 03 - People Centred Design Methodology
Lecture 04 - Examine Reflect on the Problem
Lecture 05 - Reconsider and Arrive at the Right Problem to Solve
Research and Analysis
Lecture 06 - Research with Users and their Contexts
Lecture 07 - Question Framing and Conducting Research
Lecture 08 - User Stories and Themes
Lecture 09 - Personas
Lecture 10 - Insight Statements, How Might We Questions, Design Strategy Statement
Concepting and Building
Lecture 11 - Generating Ideas
Lecture 12 - Top Five Ideas
Lecture 13 - Bundle Ideas and Create a Concept
Lecture 14 - Scenarios and Storyboards
Lecture 15 - Rapid Prototyping
Testing, Refining and Pitching
Lecture 16 - Importance of Testing with People
Lecture 17 - Testing your Design with People
Lecture 18 - Conducting the Usability Test
Lecture 19 - Record Results, Enhance, Retest and Refine Design
Lecture 20 - Create a Pitch for your Design